You can definitely send mass emails from your personal email inbox, but there are positives that come with the paid services. The first is what we mentioned above: the paid services’ relationships with ISPs. The second valuable attribute of paid services would be the...

The two most popular services are Mailchimp and Constant Contact. We think they both give the designer a poor experience. The main value of their service is their relationship with ISPs (internet service providers). ISPs control traffic through the internet. You’ll...

You need to incentivize people to give you their email addresses. Give your customers something of value in exchange for their email addresses. For example, you could ask for an email address in exchange for a coupon or discount. Once you have their email, you’ll be...

A lot of people are turning off tracking, but they aren't turning it off for everything. Right now it's too early to know fully how these changes will affect ad targeting because companies like Google are working on other anonymous tracking technologies. We haven't...

Earlier this year Apple started asking users to opt in/out to allow their ad identifiers to be shared to third party platforms like Facebook. By not providing the ad identifier, Apple is at the moment severely hurting the targeting abilities of advertisers on...

Direct mail is the best traditional marking method for B2B. We suggest starting with LinkedIn and Google Search ads for B2B digital marketing. LinkedIn gives you the ability to target ads at business types and business operators that would most likely buy your services.

A royalty is a payment to the original photographer every time their photo is used. If an image is royalty-free, you only pay once to use the photo, or use the photo for free by giving credit. Paid royalty-free sites include Adobe Stock and iStock. Websites with...

The first step every business should take is to claim your Google My Business (GMB) and verify all your information is accurate. Google relies on your GMB information to deliver results on Google Maps and Google search results. After setting up GMB, you should...

The three most popular paid tools are ahrefs, Moz, and SEMrush. We use SEMrush every day in our business. One tool we use often is SEMrush’s SEO Writing Assistant. It allows our writers to see an optimization score for their content. Google Ads’ Keyword Planner is a...

Facebook ads can deliver good results for your business when you use them correctly. The first step is clearly defining your audience and setting up retargeting ads. You can run retargeting ads on Facebook using the Facebook pixel. Facebook ad results are much easier...