The best email subject lines get subscribers to open and engage with your emails. While different headlines work for different audiences, these guidance points are generally effective:
1. Valuable tips that make a difference
2. Giveaways and discounts for your products
3. Questions about something they’re interested in
If it feels like an ad, they may unsubscribe or not even open the email.
What are the best b2b email subject lines?
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