Have you ever been reading an article or watching a video with links to products? They may have been affiliate links. Those links provide a small percentage of profit to the creator that used the link. For example, if you buy from clicking an Amazon link in the...
Do I need an app?
You should always first ask “Does this help my customer?” If you find a true, valuable way that an app would help your customer over your website, you should look into creating one. If it doesn’t provide value for your customers and business model, it will be a waste...
What is the dark web?
The dark web is a part of the internet not indexed by search engines. It’s not illegal to access and browse the dark web, but it is home to a lot of criminal activity. For example, drugs, weapons, counterfeit money, and scams are easily stumbled upon. Most websites...
Why do I need a website when I have Facebook? “I thought they both did the same thing.”
You need both a Facebook page and a website. Facebook is a great way to stay connected with your customers and reach new ones. You can use the platform to advertise, growing your customer base over time. Your website is home to organic web traffic like Google searches...
Can I advertise on video streaming services?
Yes. YouTube is part of Google’s ad network. You can place ads on a variety of videos on YouTube through Google Ads. Hulu also provides advertising options, but not all streaming platforms provide video ad capabilities. Netflix, for example, is strictly...
What is programmatic advertising?
Programmatic advertising is using algorithms to buy and sell digital advertising. Programmatic lets you set your target audience for ads and then serves ads to that audience automatically. Most digital advertising goes through an auction process. That is why, for...
Should I use a social influencer with my brand?
An influencer is a marketing ambassador on social media platforms. For example, the most famous and recognizable influencer is Kim Kardashian, but there are influencers for every niche with a range of fame and followers. Some influencers with tens of thousands of...
What is CSR? (corporate social responsibility)
CSR stands for Corporate Social Responsibility. It’s when you use your business and its platform to do something beneficial for the community. An example would be Coca-Cola using its brand to push recycling on every plastic bottle they produce. It’s not only a great...
What is a catchall email?
Not every email will make it through to the intended destination. It’s easy to make a mistake when typing out the exact characters in an email. That email could be a missed customer, leaving money on the table. Having a catchall company email inbox prevents losing...
How many times a week should I post to Facebook?
Your Facebook posting should depend on your business model. And remember, as always, customers on Facebook want something valuable. They don’t browse Facebook looking for ads. So if your post reads like an ad, they will keep scrolling and may even unfollow you. What...
Recommendations for
Your Business
It’s tough navigating your website alone. We’re here to help! Chat with one of our website experts.