You first need to define your position in the market. Who do you serve and what makes you different? Then, you need to work with a creative team to design assets like colors, images, graphics, and other designs you can use for your company. After those are designed,...

Adwords is not free. This is a form of PPC (pay per click) advertising. Adwords is now called Google Ads and is Google’s search ad product. You pay when people click on your ad.

SEO (search engine optimization) will last forever, while digital marketing only lasts while you pay for it. They both are important in today’s world, but we would recommend starting with SEO. You need to make sure your website has good content before you start buying...

It starts with an effective website. Your website needs to answer your visitors’ questions. Go into depth about your products and services. Make sure your website works great on mobile devices. After you have your website built out, focus on building an email list....

The most effective subject lines are clear and contain an offer. Personalization has shown to increase open rates, too. Don’t use too much punctuation because it looks like spam and could put your email in customers’ spam folders.

An Amazon Go Store is Amazon’s cashierless store concept. Sensors and cameras track shoppers as they walk around the store. When you remove something from a shelf, the technology automatically adds it to your shopping list. After you have completed your shopping, you...

If you’re a local business and your market is almost exclusively in your town, you may benefit from tying your business to the town. Online, you need to claim your business on Google My Business and confirm the location of your store. When local people perform a...

Sending a text message to a customer may be the fastest and most effective way to communicate with your buyers. You can get your message out quickly and send updates or reminders. Text messages are more effective than email because buyers are always on their phones,...

Clicks and impressions are not the same thing. Google considers an impression to be when 50% of your ad is seen for a second or more. A click is counted when someone clicks your ad. Your marketing strategy should help you decide if you want impressions or clicks. If...

A Snapchat filter is an overlay on images and videos created in the app. Users can make their faces look like dogs, look cartoonish, change the pitch of their voice, and even put on branded filters from companies. It allows users to communicate with creative looks and...