Facebook allows you to better your marketing efforts by using what they call “lookalike” audiences. When you capture at least 100 emails, you can load them into Facebook’s Ads Manager. Facebook will establish similarities between the Facebook users’ emails. Facebook...

When you type something into the Google search bar, sometimes Google fills in the rest of your search or has a list of suggestions. It seems crazy or that Google is reading your mind, but they’re not. In fact, those exact terms are searched often. Because of that,...

On the second page of Google. Okay, that’s a little dramatic, but the truth is… no one is looking at the second page of search results. In fact, people will revise a search and re-word something before looking at the second page of search results in most cases. Your...

The Yellow Pages used to be the directory everyone used, but not anymore. People look things up to find numbers and addresses, but it’s no longer in a yellow book. Google has replaced Yellow Pages, so you need to make sure your business can be found from a search....

Parallax scrolling is when the image stays still on a website and looks more dimensional than other images on your website. It’s an impressive and sleek design that catches the eye of website visitors. We think it should be reserved for websites that may have a...

Every business owner should understand their flywheel, as presented in Jim Collins’ book “Good to Great.” A very simple flywheel would be more sales leads to a higher marketing budget, a higher marketing budget leads to more sales, etc. Our flywheel starts with...

First, keywords are the words a person enters in the search bar and that match words on your website. There are several online services that allow you to audit competitors’ websites. For example, SEMRush will let you see which keyword searches your competitors are...

A stock image is a photo you’re allowed to use even when someone else took the photo or designed the graphic. There are paid services, like Adobe Stock, that charge a monthly fee and have a limit on the number of images and videos you’re allowed to use. There are also...

Email marketing allows you to stay in touch with your customers on a consistent basis. This important and powerful marketing tool allows you to build a relationship with each customer by consistently offering value. Intentional and consistent email marketing turns...

If having an app would be helpful for your customers, you should invest in getting an app. An app would allow you to have a 24/7 connection to your customers, serve push notifications, and open new marketing doors for your company. Keep in mind the majority of...