How does one become successful in business?

It sounds cliche, but success in business comes from doing something you’re passionate about. The more you learn about a subject leads you to be more passionate about it. You have to be committed long-term to your business. If you aren’t dedicated to something for a...

Where should you advertise in print media?

Just like Facebook and Instagram have different types of users, print products have varying reader types. You should ask your local print products for their readership studies or audits. Many publications have readership studies that will give you a clear picture of...

How do I get a 90% open rate in my email campaign?

A 90% open rate is very ambitious. The email campaigns that perform the best have open rates running from 5% to 30%. In our experience, companies with smaller email lists have higher open rates. Be sure your emails are delivering value to your customers; the more...

How to increase my visibility on Google?

The most important step is to write consistent, in-depth content on your website. Google wants to give users the best experience. That experience starts with delivering good answers to searches. The better your content answers a search, the higher your website will...

What makes a great print ad?

There are four parts to a print ad: headline, body copy (or text), illustration, and signature. The headline and illustration are the two most important parts. The body copy should address the benefits of the product or service. Your signature (like your logo or...

How do you target Google Display Ads?

Google Display Ads can be targeted at people based on their interests, online behavior, income, age, parental status, and gender. On top of that, you can build custom audiences based on what websites your target visits. If you want to show ads to people who have...

How does Google rank for local SEO?

Local SEO is primarily determined by the user’s location. Google Maps results obviously appear in the app but also appear at the top of organic search results when you use Google.com. Your Google My Business (GMB) account controls how your content appears on Google...

How to find the best keywords for my website?

The quickest and easiest process is to Google each product and service you offer. Then scroll to the bottom of the search results pages and document the Related Searches. Make sure those related searches are incorporated into your website’s content. You can also use...

Why aren’t Google images considered public domain?

Google’s computers (bots) go through websites to gather the content both written and images. The gathering process is called indexing. Google then shows that content in search results. Google is only acting as a conduit to the original content on a website, so the...

What is a print advertorial?

An advertorial is when someone pays for an editorial piece to be written. The content normally is promoting a product or service. Advertorials can be both in print and online. The content should have a disclaimer showing the piece was a paid promotion.

 

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