What is Schema.org?

Schema.org tells website developers how to markup (tag) the content on websites to better communicate that information to search engines. For example, you can markup Job Listings on your website to communicate information like title, description, and wages to Google...

What are search engine sitelinks?

Sitelinks appear below the main link to your website in search results. You can’t tell Google what you want your sitelinks to be, but the structure of your website can help Google determine the most important links to show. You also need to make sure your website...

What is gated content?

Gated content is where marketers give valuable information to website visitors in exchange for the visitors’ information. The information could be as simple as an email address. Website visitors can’t access the content without providing their information.

What are custom audiences?

Custom audiences are a type of audience that advertisers can reach through Facebook and Google. These audiences are loaded into the platforms with an email list, physical address, or phone number. Custom audiences are groups of people you tell Facebook and Google to...

Why should I add a Facebook Pixel to my website?

The Facebook Pixel helps you understand how some viewers use your website. You can use the pixel to find the best audience for your Facebook ads. You can show ads to people who went on your website, to users who “behave” like people who went to your website, or to...

What does B2B stand for?

B2B stands for a business that sells products and services to other businesses. This is the opposite of B2C, which is “business to consumer.” The most popular B2B social media platform is LinkedIn. It offers an ad platform similar to Facebook and Google.

What is a landing page?

A landing page is a specific webpage customers land on when they click a link in an ad. The page’s design matches the messaging of your ads. The page's main goal is to get the visitor to take action. The action could be making a purchase or, at a minimum, offer...

How long should emails to my customers be?

Decide how email design best fits your brand; email length will depend on your audience. Huckberry, an e-commerce company, has built a successful business using emails with a lot of written content about their products, creating a loyal following for their brand....

Should I target a large audience in my marketing?

You can’t predict when someone will need your product. That is why consistent advertising is crucial for your marketing to work. Be consistent in both your messaging and your target audience. In the end, your budget will help guide how large your audience can be.


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