There are two things you can do to objectively track your print ads. The first is to use coupons that have to be redeemed, and the second is to make sure your print ad contains a unique price for that ad/publication. Keep in mind that you can’t track any ad if you...
Should my company have a social media presence?
Yes, you should have a presence on the social media platforms where your shoppers frequent. Social media gives you a way to communicate with your core audience.
What exactly does an ad agency do?
Ad agencies offer a wide array of services. Some agencies focus on niche areas of marketing and others are full-service agencies. Agency work can include strategy development, design of assets, buying media, and reporting.
How can I write better copy?
Becoming better at copywriting is no different than improving your other skill sets. The more you do it the better you’ll get. We often refer to Scott Adams blog post The Day You Became a Better Writer. In short, be clear in your writing, cut unnecessary words, and...
I hear the term “copy” often. What exactly is “copy?”
Copy, in marketing lingo, refers to the sentences that support the headline that informs the reader and encourages them to buy. Good copy should talk about the benefits of your product and service. Copy could also be used to refer to long-form writing that needs to be...
Are print ads still effective?
Yes. You should make sure your print ads have good offers and clear calls to action in them. You can ask the publisher to provide you with a readership study of their publication. This will help you understand who your ad will reach.
I want to start my own business. Where do I begin with marketing?
Buy a domain name that matches your business name if possible.Build a simple website with clear calls to actions on your home page.Claim your Google My Business account and fill the data out completely.Setup pages on the social media platforms that would benefit your...
Should I pay for followers to grow my social media accounts?
In the early days of Facebook, many businesses paid for likes to grow their following. Then, Facebook changed the game and stopped showing your posts to all your friends. Today, you could pay for engaging content to be posted to your social media accounts that people...
What is print media?
Print media is any type of media on printed materials. This ranges from magazines, newspapers, and printed marketing pieces.
What is inbound marketing?
It is producing content on your website that will rank your website high in search engines. This lets people organically find your business without you having to constantly scout for more customers. To rank high on Google, your content needs to be authentic and...
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