We like to start with an audience size of 250,000 to 500,000. The lowest we ever want to reach is 100,000. It is best to cast a wide net and then narrow down as you see what types of people are best converting.

Reach is the unique number of people who saw your post or ad. Impressions refers to the number of times your post or ad was seen by users.

Outbound marketing is cold calling or producing unsolicited marketing messages. You can easily target outbound marketing with digital platforms. The readership studies of publications help shape your ads’ messaging which produces better results.

Conversion rate is associated with digital marketing. Print advertising historically refers to conversions as redemptions. Our customers normally see a 1% to 5% redemption rate. The better the offer the higher the rate.

Start with knowing the main benefit of your product or service. Then, write a headline that brings out that benefit. The body copy can explain the features of the product, but stick to discussing benefits as much as possible.

Content is king to increasing the amount of time users spend on your website. You need to make sure your content is authentic and answers all the questions shoppers ask. The next step is to make sure you have links in your content to other pages on your website. This...

The first step is documenting who buys your products and services. We call this a Buyer’s Profile. Then for publications, you would use their readership study to determine if their readers match your profile. For digital, you would use your buyer’s profile’s...

Your content needs to be shareable. Think about how to give incentives or create posts that social media users will want to share with their friends. You can achieve this by running contests that require users to share posts to be entered.

Yes, but it will be very expensive. We recommend taking the path of least resistance. Digital marketing allows you to target people in the market for your products or services. For publications, use their readership studies to determine the best type of ads to run for...

There are over 3.5 billion searches on Google each day. Those people are looking for products and services you offer. Yes, you need a website. Not sure where to start? A simple 3-page website combined with claiming your Google My Business is step one. Then, add pages...