YouTube suggests starting with a $10 per day budget. YouTube ads are bought by auction, just like display and search ads. Some audiences cost more than others. The cost of the audience is driven by demand from advertisers.

Most advertising takes time to deliver a profit. Two key attributes of every effective marketing campaign are consistency and frequency. This means repeating the same message to the same audience over and over again. A good example of this strategy working is the same...

In PPC advertising, negative keywords prevent your ads from showing for certain keyword phrases. An example of this would be a pet store that doesn’t sell fish. When creating the search ads for the pet store, you would tell the search engine not to show your ads for...

SEO stands for search engine optimization. This is applying best practices to help your website show in search results when someone searches for your product or service. SEO work is very important but takes longer to show results than PPC. PPC stands for pay per...

The most popular digital marketing strategies are display and search ads. You can run display ads on social media sites like Facebook. You run display ads on news sites through a platform like Google Ads. Content creation is also an effective digital marketing...

SEO stands for search engine optimization. The main component of SEO is in-depth content about your products and services. Good SEO helps your website appear high in search results when people search for your product or service.

We break agency work into two categories: website design and digital marketing. A website is a type of marketing but only for people who already want your product or service. Digital marketing pulls people into your sales funnel and puts your message in front of...

Minimum viable product means your product has enough features that it can be used by early adopters. From a graphical perspective, your product could be very unpolished. You would want the early adopters to have enough functionality to see how the product works.

You want to create a sense of urgency. The best way to do that is by offering your website visitors something. Your offer should be limited in time and compelling enough to make them act fast.

You need to “start with the end in mind.” This means clearly establishing your marketing campaign objectives before you start designing and running ads. Facebook has different technical objectives like clicks, impressions, and conversions.