Your website is like your physical store. Both traditional and digital marketing will drive traffic to your website. A lot of your customers will visit your website before coming to you in person or calling your business. Make sure your website offers value to your...

Compelling offers in email subject lines boost email open rates. Other key elements of increasing your open rate are subject lines that contain clear calls to action and tell the benefits of your offer. A technical tip is to make sure your email sign-up process is...

You cannot see a list of Facebook users’ who have seen your post, unless it is in a community group. You can see how many people viewed your posts and engaged with them but not their names.

Google handles over 3.8 million searches every minute. Shoppers go to Google to answer questions and to find new things to buy. Without a website, you are invisible to the first place most people start their shopping journey. People even research online for in-store...

Each time you add content to your website you are practicing content marketing. You should focus your content on the questions your customers ask. Once you feel those are answered, go into depth about your product and services. You should set a goal for each page on...

Website traffic is the total number of visitors to your website. The most popular way to measure website traffic is through Google Analytics, which is a free service. Google Analytics will provide you with detailed information on exactly what your website traffic does...

The philosophy behind traditional marketing can be applied to digital. What works in an ad is the same as it was decades ago. However, the execution of digital marketing is extremely difficult. Ad buying platforms (Google, Facebook, etc.) have a high number of...

Businesses use press releases to make official announcements. A press release is sent to all media outlets that the business would like to cover the announcement. If a news outlet finds the press release interesting and newsworthy, they will likely run it as a story.

CX stands for customer experience. Twenty years ago, the main way a customer interacted with your business was in person or over the phone. Today, they also interact with your company through digital channels. Your customer experience should be a top priority when...

Facebook has multiple targeting options for advertisers. The most popular ad objectives are Awareness, Clicks, and Conversions. You should set your goals before you start buying ads. You’ll also place ads through Facebook if you want your ads to show on Instagram. If...