What are the different stages of inbound methodology?

The four stages are Attract, Convert, Close, and Delight. The Attract stage centers around producing valuable content. Once you have a visitor on a website page, you want to Convert them to a lead. The time it takes to move a prospect from Convert to Close depends on...

What are UTM parameters?

UTM stands for Urchin Tracking Module. UTMs allow you to track ad campaigns’ performances across different platforms. You add UTMs to URLs. The 5 UTM parameters you can add are Source, Medium, Campaign, Term, and Content.

What is a 16:9 ratio for media?

16:9 is today’s standard screen aspect ratio for computers and TVs. It means 16 units wide and 9 units tall. 4:3 ratio was the standard until 16:9 became the standard in 2009. This is why some older shows and movies have a smaller square with black lines on the left...

Do Facebook ads really work?

Facebook can be a very effective way to market your business and products. It has an enormous amount of data on its users such as their likes and interests. We advise adding the Facebook Pixel to your website as soon as possible. The Pixel will help you better target...

What is the best digital marketing strategy?

A strategy that addresses all levels of the purchase funnel is the best. This starts with branding ads. Once a user engages with your brand, then retarget them with ads. The next step is to make sure you use the power of email to stay in contact with past customers.

How to increase website visitors?

Paid ads are the quickest way to increase your website traffic. However, if your website doesn’t offer something of value, your money will be wasted on generating more traffic. That is why your website strategy should start with valuable content. The content is either...

Should my business have a Twitter account?

Twitter can be a valuable tool for your business. You should search Twitter for your competitors and other businesses similar to yours to see how they are using the platform. Do they have a lot of followers and interactions with their posts? We caution you not to...


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