The first step is to make sure all your product and service pages have around 1,000 words of content. Then, make sure your site is easy to navigate and use on mobile devices. The third most important step, even though it’s not part of your site, is claiming your...

The best email subject lines get subscribers to open and engage with your emails. While different headlines work for different audiences, these guidance points are generally effective:1. Valuable tips that make a difference2. Giveaways and discounts for your...

Shopify is an ecommerce website content management system. More simply put, Shopify is software for building a website you want to sell items on. Shopify gives it's users ways of promoting products on other platforms from social media to sites like Amazon.

First, it’s important to know the two types of keywords. The first type is organic keywords that help Google search results. You can not discover these exact keywords, but you can see keywords used in a website’s content by using the free tool UberSuggest to get a...

Your home page should clearly show your main products, categories, and services. There should be call to action (CTA) buttons with those home page listings. You can use pop ups on your site for special incentives like giveaways.

There are two things you can do to objectively track your print ads. The first is to use coupons that have to be redeemed, and the second is to make sure your print ad contains a unique price for that ad/publication. Keep in mind that you can’t track any ad if you...

Yes, you should have a presence on the social media platforms where your shoppers frequent. Social media gives you a way to communicate with your core audience.

Ad agencies offer a wide array of services. Some agencies focus on niche areas of marketing and others are full-service agencies. Agency work can include strategy development, design of assets, buying media, and reporting.

Becoming better at copywriting is no different than improving your other skill sets. The more you do it the better you’ll get. We often refer to Scott Adams blog post The Day You Became a Better Writer. In short, be clear in your writing, cut unnecessary words, and...

Copy, in marketing lingo, refers to the sentences that support the headline that informs the reader and encourages them to buy. Good copy should talk about the benefits of your product and service. Copy could also be used to refer to long-form writing that needs to be...