Project management software is the glue that keeps some businesses together. Smooth communication between a team is key to successful projects. When you use project management software, your team is able to better manage the workload and complete tasks as needed....

When you include an offer in your ad, you’re giving potential customers an immediate reason to connect with you. If the offer doesn’t seem beneficial to the viewer, they may turn the page or keep scrolling. By including an offer they can’t resist, you’re connecting...

Both one-time, attention-grabbing, large ads and small ads with longevity can produce positive results for your business. One benefit of running a large ad is the guarantee that a majority will see the ad; it’s hard to look over something large and attention-grabbing....

Cracking the code to find your competitive advantage will benefit your business and help you rise to the top of the market. When you discover and focus on what you can do better than your competition, you can exponentially grow by meeting the needs of customers. When...

There is technology available that uses tracking codes on your website to determine your website visitors' home addresses. Once the tracking code determines the address, the information is sent to a printer that prints and mails a marketing piece to that address. For...

You’re still getting print mail every day to your home and office. If print was dead, you wouldn’t be getting a mailbox full of print ads. In fact, you wouldn’t even need a mailbox if that were true. The reason companies like Google, Amazon, credit card companies, and...

Compile all brand collateral, like your social media content, your website, your ads, and more to see how visually consistent your brand is. Use screenshots to gather all that information. Then, build your brand starting with what message you want your customers to...

Social media content will help your business. By posting valuable content that people want to see, you’ll be able to interact with potential customers in your target market. It’s easy to make a post for a day, maybe even a week, but after a while, things fall apart...

Wordpress is a content management system used by over 35% of all websites. What is a content management system (CMS)? It allows you to customize your website so you don’t have to do any coding. WordPress is free, but there are thousands of paid “themes” that web...

People buy to ease and solve their pain points. When you find why people are buying, you will be able to adjust your product and service advertising to be the answer to that problem. One of the best ways to get to the root of every purchase is to ask your 10 best...