It depends on your business model, but most B2C businesses can benefit from Facebook advertising if it’s done correctly. Many businesses waste money by boosting posts and attempting to hit the markets they believe they should. In reality, Facebook Ads can be great for...

PPC stands for “pay-for-click.” That means if you choose that advertising model, you only pay for the ad when someone clicks on it. Both Facebook and Google offer PPC options for ad campaigns. Google’s Search Ads are the most successful product for PPC. For example,...

Customer Lifetime Value is the calculation of how much money each customer is worth over time. It’s calculated by determining how much annual profit that customer provides and multiplying that profit by how many years a customer stays loyal to your business. How can...

Leaving your business data, transactions, and information up for grabs is never a good idea. A firewall is a network security system that monitors your network traffic. The point is to block unwanted malicious traffic from getting into your office network, both wifi...

There is a paid service called “CrazyEgg” that allows you to see a heatmap of your website. It reveals exactly how people are using your site and where people are clicking and spending the most time. The first 30 days of using the software is free. You can also use...

Design is powerful. Good design invokes emotion, provides a call to action, and solidifies your brand. Without effective design, you become just more of the noise (ads) people deal with every day. Good design matters because it will differentiate you from your...

A good bounce rate really depends on your business. It could be very high but effective for your business model, while that same number could be something horrible for another business. A “bounce” is when someone leaves your website without looking at any other page....

This client’s Google Display Ads example illustrates the effectiveness of an offer. The blue line is the number of views per day the client’s ads were receiving and the red line shows clicks per day. You can clearly see when the ad was changed from a brand awareness...

Business development expert Jim Collins asks, "are you a hedgehog or a fox?” The fox knows a little about a lot of things, but the hedgehog knows one thing very well. Collins says businesses have success where the following overlap: what you’re passionate about, what...

The average ROI for every $1 spent on email marketing is $31… so yes, we’d say that email marketing really works. Not only is it great for obtaining new customers, but it keeps them with you after their purchase. This allows you to have consistent and valuable...