Most business margins are dictated by the market. The more scarce a product or service, the higher the margins the business can earn. Margins can also increase when more automation can be placed in the process to eliminate human actions. If you want to increase your...
What is considered good website traffic?
Good website traffic is relative to the size and type of business. You need to determine what you want your website traffic to do on your website and track them doing that action. That action is called a “conversion.” Conversions are more important than your overall...
What are the best ideas to increase site traffic?
The quickest way to generate traffic is by buying ads on Google or Facebook, but the first step should be content creation on your website. Content lasts forever and makes your website more effective. Your content needs to answer all the questions your customers ask...
What are the key elements of good digital marketing?
Good digital marketing is the same as traditional marketing. It starts with a compelling offer. For example, Groupon, an online discounted shopping company, was hugely successful because the offers they had on their website were unbeatable. However, those deals were...
Why do people write blogs?
Your website pages need written content if you want to appear high in search results. Writing a blog is one way to create in-depth content for your website, so many blogs are used for SEO purposes. Other blogs may be written by passionate and interested writers...
What makes a brand unique?
A brand is unique by defining a niche in the market. A niche doesn’t have to be small. Amazon is a unique brand from the perspective that a shopper virtually can buy any product on it’s site. Alternatively, Jeni’s Ice Cream offers flavors that you have never seen...
What is the average cost for a 30-second radio ad?
Time of day, station content, and market are all going to affect the price you pay for radio ads. A radio station that reaches 45-55-year-olds in Atlanta can charge more than a rural radio station in Tennessee. Radio ads are normally priced based on a per thousand...
How to track user behavior on my website?
Google Analytics is a free website analytics tool. It will show you where your traffic comes from and what that traffic does on your website. Heat map tools like Crazy Egg are useful for seeing how your visitors move around on your site’s pages. User Testing is a...
Should I hire a digital marketing agency?
Facebook has created an illusion that anyone can run ad campaigns. While you can do it yourself on Facebook’s platform, Facebook has seen a very high churn rate with advertisers. This means advertisers try it once but not a second time. Google Ads is even more...
What is PPC?
PPC stands for pay-per-click. This means advertisers pay only when a viewer clicks an ad. Search ads are normally PPC and display ad campaigns can be set to PPC.
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