Paid search ads appear at the top of search results. They are a powerful marketing tool because your ad only appears when people search for the keywords associated with your ads. This means only people looking for your services will see your ad. For Google, you place...

The first question you should always ask is “Does this provide value to my email list subscribers?”. Email is a great, low-cost method to reach your most loyal customers. The email Open, Click, and Unsubscribe rates for your email campaign will tell you what type of...

You can load a list of email addresses into Facebook’s ad system. You can then serve ads to Facebook users that match your email address list. You also can serve ads to people who behave like others on your email list. InterestExplorer.io is a great tool to target...

If your website is Search Engine Optimized (SEO), you will grow your business. Every day, someone searches for your products and services. You want to ensure your website appears in the top results for those searches. Start with basic SEO steps like having a...

Keywords are the terms/words people type in search engines. You can look at your competitors’ keywords to get an idea for your website content. We recommend Moz for basic keyword research and SEMRush for power users.

No, screenshotting images is not illegal. However, how you use that screenshot could be illegal. If you use, publish, or share copyrighted images without the rights or licenses to that content, you’re infringing on the owner’s copyright and could face legal...

Getty Images is a royalty-free, high-level stock image website. Every image costs over $100 and increases as the quality of the image increases. It’s commonly used by media outlets and in editorial writing pieces. A cheaper alternative is Adobe Stock for design teams...

There are three main ways to drive traffic to your website. But, you should note that it may take time to reach the 2,000-visitor benchmark.Write SEO content that drives organic traffic to your website. This includes articles and pages about the services and products...

You have to match their prices if you can’t differentiate your service from them in any way. Before you cut your prices, you should look at why you exist. Do your customers only buy from you because of price? What are your unique abilities and benefits you offer your...

Your website should clearly show your products and services, answer the questions customers ask about them, and validate your business with reviews. You need the following pages: individual products and services pages, Contact Us page, FAQ page, Reviews page, and an...