When you use Google’s Display Ad Network, it puts your ads in front of customers depending on their search history and cookies data. Just because your ad shows on ESPN for one website viewer, doesn’t mean it shows for another user. If ESPN serves Google’s Display...
What happens on social media in 60 seconds?
4,166,667 post likes on Facebook347,222 tweets on Twitter1,736,111 likes on Instagram300 hours of new videos on YouTubeAll in just 60 seconds.
Should I respond to negative reviews online? (What about positive reviews?)
Yes. In fact, we recommend responding to every review. When you talk to the customer who left the review, you’re also talking to the people reading those reviews. You’re showing that you care and listen to your customers and that what they have to say matters. You...
What is inbound marketing?
Inbound marketing is the strategy of creating content that people will find through search results or other media platforms. This contrasts to outbound marketing (where you put ads in front of people that aren’t looking for the ad). Outbound ads are an...
Where do I start with writing content for my website?
The best hack is to answer the 25 most common questions you receive from customers. After you initially answer those questions, create a page on your website for each question. Each page should contain 1,000 words of content as a minimum if you are serious about that...
Can I create my own website using a platform like Wix?
Yes, you can! There are other create-your-own website platforms like Wix, and all the services offer similar plans. It allows you to do the important things like search engine optimization—but, if you aren’t already trained in the ever-changing field of SEO, Wix will...
What is TikTok?
You may have heard of a new app called TikTok; it’s taking over the social media space. TikTok is a new social media platform oriented for a teen to young adult demographic. 60% of all U.S. users are between the ages of 16 and 24 but older-aged users are growing...
What is the difference between a feature and a benefit and how do I use it?
Customers buy your products based on the benefits they get from it. Those benefits come from your products’ features. Both are important, but benefits make sales. Features just describe how something looks or works. For example, you’re selling a new laptop. A feature...
Is content writing really that important? How can I get better at it?
Content writing is the backbone of your entire website and marketing plan. It’s how you present your business to your customers and drive them through the sales funnel. Without effective copywriting, your website will easily sink to the bottom of Google search...
What are the free services Google offers?
As of 2019, Google offers 66 free services and apps to help you at home and at your business. The most important tools for your business would be Google Ads, Google Analytics, Google Sheets, Google Slides, Google Docs, and more. Google offers a full resume of free...
Recommendations for
Your Business
It’s tough navigating your website alone. We’re here to help! Chat with one of our website experts.