The short answer is YES. Your marketing budget should align with your revenue. It should normally be the same percentage of sales each month. This will grow your marketing budget when customers are shopping and decrease it during your weaker months. Click this link to...

It is most likely because he doesn’t have enough support around him. It takes multiple people to properly execute the design of a website. The best teams consist of writers, designers, and customer service representatives. The design and the launch is only the first...

Your brand’s success depends on a lot of factors. It's a combination of customer service, quality products, and good marketing. Nowadays, customers have many options for every product and service. Companies that don’t sell a good product and do not put the customer...

Google Display Ads show on a network of over 2 million websites. You can target people on certain websites or target people who are “in the market” for your products and services. Google Search Ads primarily show at the top and bottom of the Google search results...

Marketing is all-encompassing. It can be everything from your signage in front of your building to the texture of your business cards. Marketing doesn’t begin with the purchase of an advertisement; it begins with the research behind that ad. We view marketing as the...

No. Search engines are so powerful they've changed how we live our lives. Encyclopedias are a distant memory for answering questions. SEO tactics and how users search will continue to evolve. Voice search is coming fast but that, too, is SEO.

Google says 6 months is the average time for you to see positive changes in your search results. However, we’ve noticed SEO tactics working in only a couple of months. SEO work is compounding. Your results get better over time. Stick to your plan.

SEO stands for search engine optimization. SEO is a collection of steps you take to help your website appear higher in search results. The most important part is having in-depth content on your website about your products and services. On your website, you need to...

Link building is getting other websites to link to your website. Those links tell Google your website has valuable content. Think of every link as a vote for your content. A "backlink" is the technical term for a different website linking to your website.

People use Google to find answers to their questions. Your website becomes search-engine-friendly by answering those questions. We recommend each page of your website contains 2,000 words of content. You can’t always reach that amount of content, but you’ll find it’s...