An ad with no illustration and offer is a bad ad. Even if just one of those elements is missing from the design, your ad could be below average. Make sure your illustrations create emotion with your readers and your offers are good enough to bring them to your business.

Facebook has had to acknowledge multiple times that their analytics were wrong. This is very frustrating for business owners spending money on Facebook ads. However, like with most data, you should understand there is a margin of error. Even if they say everything is...

You need to keep your brand in front of current and potential customers. Every day other companies are putting the benefits of their products in front of the same people that shop your business. If you don’t stay in front of your customers, they’ll move to other...

They are Headline, Illustration, Body Copy and Signature. You need to make sure every print ad has these parts. The most important is the illustration (image). Second, your headline needs to offer the reader a benefit. For your ad to drive the best response, make sure...

You buy ads directly from LinkedIn through its ad manager. LinkedIn has a pixel called the Insight Tag that you will want to install on your site. That allows you to retarget your website traffic with ads on LinkedIn and target people on LinkedIn who look like your...

EDDM is a USPS direct mail product. Small businesses can use EDDM to mail 200 to 5,000 pieces. The product is only for “saturation mail.” This means you have to mail entire routes; you can’t select individual houses. The cost per piece for mailing is $.191 – that’s...

Events measure how many times visitors on your website take an action (like clicking buttons). You define the Events you want to measure and can assign value to them. Visitors clicking play on a video or downloading a PDF are examples of an Event. If you are...

It depends on your product market, target audience, and geographic location. We generally suggest a minimum of $10 per day, however that amount doesn’t work the same for everyone.

Two answers: content and ads. The ads can become expensive to get a large number of visitors. If your website is not easy for visitors to use, the ads will cost you more money. With quality content and a large ad buy, you can get a massive amount of traffic to your...

Google Search Console shows the words people typed in a Google search that brought them to your website. You can view technical information about the “health” of your website. The console has a tool that lets you ask Google to crawl your website. This means Google can...