Will I lose customers if I increase my prices?

From an economic standpoint, if your costs rise, you’ll need to pass that along to your customers. With advances in technology, some prices drop over time for things like computers. As manufacturing has become more efficient, the price has been able to be lowered....

What are the four competitive strategies?

When done correctly, all four of the competitive strategies can greatly benefit your business.Cost Leadership - a long-term process of finding a way to make and sell your products at a low cost.Differentiation Strategy - finding and focusing on what makes your...

What is a negative keyword?

In pay-per-click advertising, negative keywords stop search ads from appearing in search results for ads containing those negative keywords. If your product is often confused with another industry, you can use a negative keyword for the other industry, which would...

When should I update my logo?

The decision to update your logo should not be a fast decision. Over time, most logos will need slight tweaks to stay current. Also, if your business services change by adding products or services, your logo might need to be updated to look current for those new...

How to reduce the cost per result in Facebook ads?

You reduce the cost of your ads by targeting the correct audience and including offers. You can use Facebook pixel data from your website and/or your email list to help target your ads. For businesses that have online transactions, you can track conversions. By...

How do I find my correct target audience?

Facebook and Google both provide snippets of code (like the Facebook pixel) that you can add to your website. That code will allow you to gather information on your website visitors. Using that data, you can target ads at people online who are similar to and behave...

What is a pain point?

In marketing, we think of pain points as the reasons people need a business’ product or service. Your product should take away the pain point the consumer has in their life. Your marketing should address the benefits for your products which solves problems (pain...

Why am I getting less visitors on my website?

There are three ways to get visitors to your website. They are paid ads, organic traffic, and direct traffic. Organic and direct traffic varies during the course of the year and should match how your sales go up and down throughout the year. Most paid ads are placed...

 

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