You can incorporate best practices in your design to meet most ADA requirements. The main steps to take are: eliminating flashing images and colorsmaking fonts changeable to user preferenceincluding explanation text with images including PDF documents in HTML or...

Facebook followers will see your posts in their news feeds. Facebook users who like your page (but don’t follow your page) won’t see your posts. Facebook users can independently choose to like and/or follow your page. You want to grow your followers, not just likes.

Pop-up forms do lead to engaged email subscribers, but the pop-ups can be a great annoyance to your visitors. Most people do not subscribe through the pop-up form. You might be better off using pop-ups to promote specials or other unique opportunities. You should make...

This is when software is not protected (and able to be hacked) while programmers and coders are not aware of the problem. The “zero day” signifies how long it would take for a hacker to access the software, which is at any second.

Facebook’s team created “the link shim” in 2008 to protect Facebook users. When you click an external link on Facebook, Facebook’s link shim will check that site against a list of known malicious sites. If the site is known as a malicious site, Facebook gives the user...

It is advertising online. Digital marketing historically has an advantage over traditional marketing because you can better target your ads at people who may want your product or service. The most popular digital marketing options are search ads and display ads....

Google Analytics is the primary (and free) way to see where your website traffic is coming from. You’ll find Traffic data under the Acquisition tab. You can see your traffic broken down by channel, source, or referral.

The first service is website design. Because today’s consumer expects every business to have a website that answers their questions. The second type of service is marketing. Digital marketing is a complicated world that doesn’t seem to be getting easier. You need team...

A customer profile is a specific and fictional individual. Think of a customer profile as a Facebook profile. You’ll see what they may look like, their name, and even more specific information like their hopes and dreams in life. When you know this information, you...

The whole market is every one that might buy your products or services. The thin market is the portion of the market that needs your products and services now. This concept explains why consistency is important for your marketing to work. You can’t time when someone...