Doomscrolling is endless scrolling on social media where you get stuck reading through the bad news. It’s like a dark pit of reading arguments, getting mad at articles, and becoming upset with the state of the world. Do yourself a favor and unplug every now and then!

You can use an online tool like Responsinator.com. It will show you what your website looks like on desktop, mobile, and tablet. Chrome web browser’s Developer Tools also provides more technical ways of viewing your website on different screen sizes.

CTA stands for Call To Action. This is a line or button in your advertisements that tell the audience what they should do. Rather than just seeing the ad, this CTA encourages action. For example, a CTA may be “Shop Now to Get 30% Off” or “Call Today.” Including a CTA...

The majority of ads on apps are placed through the same type of platforms as website display ads. Google Ads is the most popular way to place those ads. You can specify for your ads to show on certain websites and/or apps. The best way to place your display ads is to...

The cache is saved data from websites that is temporarily stored on your computer. Every page, word, image, or video has to “download” for you to see it. Those files temporarily go to your cache. Caching makes sites you visit load faster on repeat visits, but over...

The hero section of a website is the top photo or video of the home page. Many times, this is the first thing visitors will see when they land on your website. It’s called the "hero section" because it needs to show your target audience as the hero. Your role in this...

Yes. It’s one of the first places visitors look when they have a question. If customers ask the same questions often, write them down and post the answers on your website. Go the extra mile to get more traffic:Type the question into the Google Search Bar.Google will...

If you want to advertise successfully, you must know the answer to this question. You need to understand your target audience and where they spend their time. Is it Facebook? Is it listening to the radio? Is it watching television? Do not waste marketing dollars by...

Your brand story is the narrative of how your brand became the business it is today. Also known as your WHY. A brand story builds trust with your customers. It allows them to see the motivation behind your business. If you have a unique story and vision, your...

You do not keep a customer for life by throwing deals and offers at them to keep them in the store. The way to actually keep a customer for life is to build a relationship with them. Show them you care, that you listen, and that you put them first. When you build a...