There is not a magical number of pages that should be in the navigation bar, but the options should be concise. The purpose of the navigation bar is to give your website visitors a simple way to start browsing your webpages. By limiting the choices, you make it easier...

Yes! Your website should always have a contact form. The best way to obtain more customers is to get in touch with them. If someone wants to talk to you and can’t find how to, that potential customer can easily contact your competitors. You should also keep a watchful...

A hex code is a coloring identification system for colors used in web design. Most businesses have specific colors for their branding. For example, a hex code for a certain shade of light blue would be #ADD8E6. You can use this online tool to find hex codes for your...

An RSS (real simple syndication) feed is a way for websites to easily send their info to subscribers in a simple format that computers can read. An RSS Feed Aggregator will collect updates for you from different websites, so you don’t have to check each one. This...

Art is subjective and up for interpretation. Design is meant to move the viewer to take action, usually to spend money. Think of art as entertainment and design as instructional. Good design is intentional and communicates the same thing to everyone.

Customers see it every day (and have for years), $19.99 instead of $20 to make the price seem like it’s less. That one penny difference could be getting old. While it’s still beneficial, more customers are getting fatigued with this tactic. It may not work overtime. A...

"Wearables are any type of product you wear that contains software or senors. These devices connectto the internet. This includes smartwatches, fitness trackers, VR headsets, clothing, and smart glasses. eMarketer says 60.6 Million US adults per month will use a...

It depends on your goal, but for lead generation, the shorter the better. Some things, like a job application, can be very long. Ask yourself: Do they want something from me? Or do I want something from them? If you want something from them, keep it brief and...

If you have social links at the top of every page, website visitors might click there first. Then, they are no longer on your site. Then, you’ve lost control of their viewing experience. If your goal was to show them an offer or for them to schedule an appointment,...

When a mouse rollover animation happens on an element on a webpage, it lets people know they can click it. This lets them know they can take action. Avoid effects on non-clickable items to prevent confusing the user. If you have the option to add a rollover effect to...