Google is a technology company owned by Alphabet. In 2015, Alphabet was created as a holding company for many of Google's properties. Google does not directly call the majority of small businesses. They do send mailers promoting their products, such as Google Ads. If...

No. You can appear in search results all over the world! It depends on how much quality content is on your website. Do you answer the right questions? Do you provide the right value to people searching on Google? Someone (your competitor) is appearing in those...

The first step is creating the main page for your company that isn’t tied to a physical address. This is called your primary Facebook page. We tell clients to think of it as your brand page. Then, under your “primary” page, you add each physical location as a unique...

Customers may bounce off a sales page when they see the price online. What if you had a way to "speak" to them before they saw the price? In online sales, like lead generation and ad campaigns, bridge pages help soften the blow. With the help of a bridge page, the...

The Media Rating Council (MRC) is an American non-profit organization. They verify information and truthfulness of ads and other media. The council independently judges media from an unbiased approach.

HTML is short for Hypertext Markup Language. It is the form and structure of all websites. CSS (Cascading Style Sheets) controls the look and feel of a website. Together, HTML and CSS are the code and backbone behind website design. Take a look at the coding that...

Yes. Location has a large impact on SEO. The closer someone is to your business, the more likely you will appear as a result. But, with the right content, you could be #1 in several cities depending on search terms. If you answer the correct questions on your website,...

In a perfect world, your domain name would match your company name exactly—but the world isn’t perfect. In reality, most small businesses’ domain names don’t match their actual business name. You want your domain name as close to your business name as possible. It...

The Sales Pipeline is the actions your salesperson has to take to close the sale. From “Contact” to “Meeting” to “Proposal” to the “Close.” The Sales Funnel is your customer’s state of mind. From Awareness, Interest, Intent, Evaluation, Purchase, and Loyalty. Below is...

Design and content are equally important on your website. The content drives traffic to your website, providing valuable information to your customers. But, without the right design, the customers will leave and go to your competitors' sites. Confusing and...