Google and Facebook’s ad platforms offer powerful tools to find potential customers in your target audience; the platforms are especially good at finding people willing to spend money. You can target audiences based on demographics, behaviors, and interests. Facebook...

There are six major categories of digital marketing. They are search, display, video, social, content marketing, and email. Search, display, social, and email marketing are the best and most affordable options for small businesses. We think email marketing delivers...

The two email marketing software tools we see being used the most are Mailchimp and Constant Contact. At first, these platforms can seem confusing to manage. However, they both offer plenty of capabilities to run email campaigns that meet most business needs. They...

Google Search Ads primarily appear at the top of Google Search results. They look similar to organic search results but are tagged with the word “Ad” above it. Your search ad can appear on websites if you think it’s the best way to reach more people. Google Ads appear...

A VPN (virtual private network) gives the user a private connection to the internet. By connecting through a VPN, information like your IP address is hidden and your information is encrypted. Using a VPN helps protect your online activities and secures the information...

Yes, newspaper advertising is still effective. For your ads to have the most impact, you need to have a great offer and a clear call to action. You should make sure you know the newspaper’s readers’ demographics. That will help you understand what type of product to...

SEM stands for search engine marketing. Search engine marketing (SEM) is also known as PPC, or pay per click, advertising. These ads appear at the top and bottom of search results. Advertisers choose which searches and keywords will trigger their ads. Your ad appears...

Internet advertising is a broad category. The three main categories would be Search, Video, and Display ads. Search ads appear mostly in search results. Display and video ads appear on media and social networking sites. Media sites include blogs, newspaper sites, and...

For a restaurant, two things will give you the best results. 1) A lot of 5 and 4-star Google reviews and 2) a lot of written content on your website. The other factor affecting your ranking will be the location of the user to your restaurant. For example, the closer...

ROI, or return on investment, can be difficult to track for marketing. For print advertising, you could measure the number of coupons returned for an ad or you could give the print ad item a unique price. However, these tactics aren’t 100% accurate in calculating ROI...