Most of the world is working from home. It can be tough to transition from working at your location to on your dining room table. At Exchange Media Group, we already have several team members who work from home. Their best advice is to:1) Stay in a routine as if you...

Google Analytics is free software that shows your website stats like web traffic, click-through rates, bounce rates, and more. It allows you to see where your website’s visitors come from: ads, content, and other traffic sources. By using this data, you can adjust...

OTT stands for “Over The Top” and refers to streaming services and devices that skip the traditional media distributors such as cable and satellite providers. OTT is receiving your media through your internet connection. The “gatekeepers” of the video media for the...

A Facebook post is a free post that appears in users’ news feeds. Facebook uses things like reactions and the time it takes to get those reactions to determine how many people to show your post to. Facebook posts can only reach the people following your business page....

A SWOT analysis is an internal measurement for your business. Using this method, you can focus on growth by bettering your strengths and eliminating weaknesses. SWOT is an acronym that stands for: Strengths, Weaknesses, Opportunities, and Threats. It doesn’t take long...

Casting a wide net will waste your marketing budget on people not interested in your products. One of the most important steps for your business is defining your ideal customer or target audience for your products. When you know the way your customer thinks, buys, and...

People do not care about the features of your products. Those features or “fun facts” may be interesting, but they do not sell your product. People do not buy features; they buy the benefits. Benefits tell a consumer how your product will make their life better. Maybe...

Dark mode is a display option for screens. On mobile devices and desktop computers, dark mode allows your eyes to adjust with less strain when looking at screens. The display changes to a dark background with light text instead of a bright background with dark text...

This is the question you should ask when working on a strategic plan for your business. The answer to this question will give you a competitor list. You should then analyze your competitor’s strengths and weaknesses to see how you should position your company’s...

This concept addresses why consistency is the first step to a successful marketing campaign. The whole market is every one that might buy your products or services. The thin market is the portion of the market that needs your products and services now. An analogy from...