Blogs are successful at generating traffic when your content matches search terms. That means if you’re writing about what people are searching for, your blog posts will come up as search results. Blogs can hurt your search results if you start releasing content and...
Why do people use search engines?
Google's original mission statement was "to organize the world's information and make it universally accessible and useful.” Google allows us to have the world’s information at our fingertips. It answers questions that would otherwise take time to understand. As...
What does CTR stand for?
CTR stands for click-through rate. It's the percentage of people who clicked your ad compared to how many people actually saw the ad. CTRs can also be applied to links and websites. For example, if 100 people saw your ad, and 9 people clicked it, you had a CTR of 9%....
Why is strategy and research important?
While marketing is powerful, you may be spending time on tactics that aren't effective. If there aren’t enough buyers in your market, you may break the bank trying to force your product to be profitable. It’s important to start with research to understand who your...
How often should I update my website?
Your website needs updated content for the best user experience. If something changes in your industry or in your business, you should update your website as soon as you can. This shows Google you are an authority in your industry. That authority will lead to your...
What is SEO?
SEO is short for "Search Engine Optimization." SEO is the practice of improving your website's search results. The content on your website is the number one thing that can improve or hurt your website's ranking in search results. The clearer and more in-depth your...
Should I pay for clicks to my website or for content (words) to put on my website?
The quality of your website boils down to what content is on the pages. That content will either answer problems, be beneficial to the user, or make them leave the page. By paying for words, you’re able to make sure the user is getting what they need from your...
Why is it important to monitor stats on your website?
Stats (like your bounce rate, average page views per visitor, and time spent on your website) can reveal important information that allows you to make your website better. A website with a better experience for your visitors will lead to more sales and customer...
Are younger audiences leaving Facebook?
In short, yes. From 2017 to 2019, Facebook saw a decline in users in the age demographic from 12 to 54. In that age demographic, Facebook saw a drop of almost 20%. They did, however, see an increase in users above the age of 55.
What is your brand?
Do you know what your brand is? Whether you know it or not, you have one. Your brand is how the public sees you. You can use design, customer service, and how you differentiate your business to present the best brand possible. If you want to know how your customers...
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