Yes! Just like Facebook, Twitter, Snapchat, and any other social media platform, you can advertise on Pinterest. In fact, it’s relatively easy. You can promote pins (or posts) from your business account and use their easy-to-use advertising website.

Every day, your customers compare your business to your competitors. How do you differentiate yourself from your competitors? Are you low cost? Do you offer quality customer service? Do you provide services for free they can’t get anywhere else? You need to determine...

People use Google and websites to answer their questions and to solve problems they have. If they’re leaving your website quickly or immediately bouncing, it’s because visitors to your site aren’t finding answers to their questions and problems. To prevent people from...

The smallest viable audience is the smallest possible market you can serve while making enough profit that you’re happy and able to grow. When you focus on a smaller market, you can make sure you serve them well. You can make a bigger impact on their lives, allowing...

Just like any other advertising, you need to know who you’re advertising to. You must start with understanding your target audience. If you can find the right demographic, you may benefit from using Facebook Ads! Expand your range by looking into other platforms and...

We know how difficult it can be to come up with Facebook posts every week (and especially every day). Start by looking at your website. Is there anything you can repurpose into a Facebook post? If you still need ideas, look at Google and see what other people are...

Do you have a good business logo? A bad logo design will hurt your business. When it doesn’t look professional, the customer may think your business is lackluster. Your logo should draw people in, stand out, and be memorable. With the right design and use, your logo...

The tiered price model can boost cash flow for your small business. This is called the “good-better-best” approach to pricing. When you give only one price option, you’re excluding two major potential target markets. When customers on a budget see a hefty price, they...

What is the meaning of responsive design? Responsive website design is the way your website appears on different screens. A large desktop, tablet, and a mobile device all have different screen sizes. The website will not work or look correct if it was universal and...

Maslow’s Hierarchy of Needs is a graph explaining what humans need and in what order. It starts with security (like shelter and water) and moves up to love and self-confidence. No matter what you’re trying to sell, you need to know your customers’ needs. By using...