Responsive Display Ads are the most efficient Google Ads from a design perspective because their algorithms find the exact variations of your ad to show an audience. When setting up the ad, you write up to 5 options of headlines and descriptions and add variations for...

Name recognition is when people in your market are familiar with your company name. You earn name recognition by running consistent ad campaigns and community involvement campaigns like sponsoring local sports teams. Brand awareness is how your company is defined in...

Google Search Ads target people based on words they type in Google’s search bar. When you create a Google Search Ad, you tell Google you want the ad to show when certain words are used in a search. Those words are called keywords. Google Display Ads target people...

Facebook allows you to target your ads based on interests, likes, gender, location, age, and other demographics that users give Facebook. Facebook also gives you the ability to target your website visitors or existing customers using their email addresses (with the...

Tracking codes are installed on most websites. Google has tracking codes on 75% of the top 1 million sites on the internet. If you’re using Google Ads, you can target users based on the websites they’ve visited. If you want, you can go even further by targeting based...

In today’s fight for minds, building a consistent and identifiable brand is more critical than ever. It's increasingly difficult to break through the noise and reach your intended audience. Want to get stuck in your potential customer’s mind like a catchy song? Why...

UX is short for “user experience” and UI stands for “user interface." They are very closely related when designing. The UX designer will focus on how the website feels and flows to the user. For example, they will decide if a button makes sense in certain spots. The...

Email automation is powerful. It allows for constant communication with your customers, without having to sit at your computer for hours every day. By planning your emails and scheduling when they send, you can create emails in bulk for efficiency. For example, you...

A responsive ad is a type of Google Ad that changes depending on who sees it. In creating the ad, you provide up to five variations of headlines, images, and descriptions. Google will use its data and pick the right variations to show different viewers and show the...

SKAG stands for “single keyword ad group.” Google advises Search Ad users to add as many keywords to their ads as possible, but this is a flawed strategy in most cases. Your ads often will show for too broad of search terms. The SKAG group strategy uses just one...