Google Ads’ costs vary because the method of buying and placing the ads is an auction. Google Ads includes Youtube Ads, Product Listing Ads, Search Ads, and Display Ads. While $5 per day of direct spend might work for some niches, the majority of businesses won’t see...

Facebook, Google, and digital companies you have never heard of know everything about us. Everything we click, opt-in to, and scroll past is tracked by these internet giants. After millions and millions of user’s data was sold to companies for targeting, the...

A customer profile is an exact, fictional representation of your ideal customer. When you know the exact person you’re trying to reach, you can create better campaigns with ads that speak directly to your target audience. You learn things like how they communicate,...

Sensory marketing is when a brand uses your five senses to draw you into an ad. For example, Coca-Cola uses taste and sound to draw you in. The sizzle and pop of the soda and the crisp “ahhh” from the person drinking the drink triggers all of your senses and makes you...

QR codes were started in Japan to help track automotive supplies. Marketers started using them for ads—but at first, there wasn’t a lot of adoption by consumers. Having to download a separate app to read the QR code became a problem for consumers. That created...

Facebook ad software has a product called Custom Audiences. You upload your email list to Facebook to create a Custom Audience. You then run ads targeting users on Facebook with those email addresses. The second option is to create a Lookalike Audience from that list....

Influencers are people on social media with large followings who are paid to post products. They are similar to a term you might be more familiar with: “brand ambassadors.” Influencers build audiences on social media platforms like Twitter, Instagram, and YouTube....

The Google Keyword Planner is a tool within Google Ads for developing search ad campaigns. Google Ads is the software you use to place Google Search, Product Listing Ads, YouTube Ads, and Google Display Ads. The Keyword Planner shows search volumes, impressions, and...

The story behind your brand can make customers fall in love with you. Your brand story is defined by your purpose of being in business. Who do you serve? Why do you serve those customers? Who are you mentoring? What problems are you solving for customers? A summary of...

An Amazon Go Store is Amazon’s cashierless store concept. Sensors and cameras track shoppers as they walk around the store. When you remove something from a shelf, the technology automatically adds it to your shopping list. After you have completed your shopping, you...