Are you promoting your Facebook page or providing free advertising for Facebook? Wait. Before placing social media logos on your marketing materials, think about what's best for your customer. Including the logo on advertisements and business cards isn’t helping your...

On-page SEO is how Google uses content on your website to determine how you rank in search results. Off-page SEO is when you improve your reputation off your site in the “eyes” of search engines. Building links to your website from other websites is the main off-page...

Keyword stuffing is about stuffing keywords into an article to rank higher for the keywords by stuffing them—do you get it? It’s when a writer uses repeated words on a webpage or blog to rank higher on Google. But as time went on, Google got smarter. Now, Google can...

Cord-cutting is the move of consumers from cable and satellite television to online streaming of shows and entertainment. For example, users are canceling DirecTV and Dish to switch to things like Netflix, Hulu, Disney+, and more. As more streaming services arrive on...

Some business tactics that worked 30 years ago may not work now. Over time, word-of-mouth advertising about your business could fade. While print, radio, and tv advertising can still boost your business, it’s a missed opportunity to not have a website in 2020. The...

Have you ever tried to leave a page, and it felt like the website knew you were about to click the back button? “Wait! Did you know we have a sale going on right now?” or “Sign-up for our newsletter!” These are "exit pops'' or “exit-intent popups.” It’s when, because...

Google describes its Display Network as “A group of more than 2 million websites, videos, and apps where your ads can appear. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to...

The digital cloud is storage space on an external server (computer) you can access via the internet. Different programs and businesses offer their own cloud. Google has Google Drive. Apple has the iCloud, and DropBox is another option for cloud storage. In most cases,...

Branding is creating the identity of your business. You need to understand how you fit in the minds of the public and how the public sees you. Your brand is not just your logo, the colors you choose, and your mission statement. It’s how you are defined in the...

The psychology of colors in branding is powerful and proven to work. Why do most fast-food restaurants use the colors yellow and red? You would think they would change their brand colors to differentiate themselves. But McDonalds, Sonic, Krystals, Shoneys, Burger...