At some point or another, the economy will decline and a recession will happen—hopefully, that’s not soon. But, this brings up an important question: how do you keep your customers through a recession? Email marketing. This important and powerful marketing tool allows...

The most powerful tool in marketing is word-of-mouth. People trust other customers and friends who have used your services or bought your products before. What is one of the first things people look at on Amazon? The reviews. Why? Because people want to see how the...

Lead generation is a powerful marketing strategy to obtain “leads”—or people who are interested in your business. Through a platform like Facebook, your business can offer something of value for free to obtain contact information. Because what you’re offering is...

Social media platforms use hashtags to organize posts. Every post or tweet with the same hashtag is grouped together where users can browse through everything in that hashtag. Consider a hashtag as just a tag used to file and collate posts. If you use the right...

Videos are the new normal. Visitors don’t read websites; they skim them at best. Do the majority of people read a full description of a video? No. Do they even watch the video? Well… yes, they do. Video is important for customers and visitors to your website because...

It may not seem like it, but small—even tiny—differences in ads make a HUGE difference. The color of fonts, differences in word choice, or even the background image can drastically change how people respond to your ads. On both Facebook and Google’s online advertising...

Ranking on Google takes time, content, and search engine optimization (SEO). On average, it takes anywhere from 3-6 months to see measurable improvements in search results. But you can’t just make a website and think Google will notice you. You must know what people...

What does the customer get by seeing a group of strangers who they don’t even know? That’s a lot of wasted space and opportunity. Try sending a relatable message. Advertising is about communication, not showing every employee in your office. Wasting space and money to...

“Throw a little flashy yellow there, a little bright purple on the border, and make the logo as big as it can get.” No! If an ad has too much information or is unattractive, it will make customers look away. It may even leave a bad first impression. It’s important to...

You should be. Advertising noise has consumed the world. You must be consistent in order to stick in the brains of customers. When you try to identify your business as too many things at once, customers get confused and lose your identity. Your branding needs to be so...