While it’s important to raise brand awareness, flashing a large logo in front of someone will not make your name stick in their minds. Think of advertising as a conversation between you and a potential customer. When you advertise with just a large logo, you’re saying...

“Google My Business’’ provides information to the right of a Google search about your business and controls your information on Google Maps. Google calls it the “Knowledge Panel” in search results. The Knowledge Panel gives your business description, your contact...

It’s important to have positive reviews about your business. Buyers care about what others are saying about your business. Your potential customers use positive and negative reviews to help their buying decision. We suggest two simple ways to get more reviews online....

Start with this question: “who is your advertisement targeting?” Are you using your ads to show off the cool things about your business? Because that will get the attention of every potential customer, right? … wrong. Advertisements are for customers, and you get...

The short answer is: it depends. Google has keywords (when you say things like “Hey, Google”) that trigger your microphone. (The same is true for Apple’s “Hey, Siri” and Microsoft’s “Hey, Alexa.”) When you say those words—whether you’re on your phone or not—you’re...

One of the ways to advertise on Facebook is to “boost” a post. The problem with boosting is most “boosts” aren’t aligned with your overall marketing strategy; most are a result of an impulse purchase. When you boost a post, Facebook puts it in front of active users...

Studies show we are bombarded by, on average, 5,000 advertisements every day. It has caused our brains to lose focus and have a shorter attention span. Now, you have about 3 seconds to catch someone’s attention when they’re looking at your ad. There are quick tricks...

Just because you have a website doesn’t mean you’re going to show up in a search result. In fact, someone could google your exact business name, and your website could still not come up as a result. Google uses a lot of factors to determine search results—but, the...

Demographics and user behavior vary across social media platforms. It’s important to understand who your business needs to target and which social media platform that audience uses. For example, if your business is B2B, you should use LinkedIn Ads. We’ve seen clients...

At some point or another, the economy will decline and a recession will happen—hopefully, that’s not soon. But, this brings up an important question: how do you keep your customers through a recession? Email marketing. This important and powerful marketing tool allows...