A carousel ad is a specific type of Facebook advertisement. It allows you to showcase many items in the same post—or multiple aspects of the same product. Have you ever seen a Facebook Ad that let you swipe through multiple panels of information on the same post? That...

A Facebook Pixel is code embedded on your website used for tracking. It allows you to target specific users with ads on Facebook at a later date. It also allows you to understand the sales funnel and market to specific customers (through retargeting). To use the...

SSL stands for “Secure Sockets Layer” and encrypts the connection between your computer’s browser and the website you are viewing. Without it, hackers could detour the back-end coding and take your bank information. Google keeps track and monitors which websites are...

Snapchat is a social media messaging site mostly used by a younger demographic. Users can send images, videos, and messages that disappear after they’re opened. Additionally, each user can publish images and videos to their “story,” where the content stays available...

Statistics show that website visitors view 1-3 pages per website visit. There is no magic number to how many pages you need on your site. The quality of content is more important than the total number of pages on your website. In reality, Google (and visitors) do not...

We think you should post from your business accounts for the holidays if you’re running special deals or want to raise brand awareness. Otherwise, it can contribute to the marketing noise on the holiday season. If you want to actually compete on social media during...

Your homepage is an introduction to your business and the products (or services) you offer. People use the internet to answer questions. More than likely, they’re using your website to find the information they need: that could be business hours, prices, or just...

The short answer is: it depends. Is your current plan working? When numbers start slipping, you may need to take a new marketing angle to highlight something new or focus on additional benefits of your products. Customers can feel fatigued and annoyed if they keep...

Retargeting is when you use social media or other forms of advertising, like Google Ads, to market to people who have previously seen advertisements from your business, been to your website, or purchased from you before. One specific example is targeting people who...

While the introduction of technology and the internet made an impact on the print, it hasn’t actually “killed” the print industry. The truth is, print will never die. It’s still seen as more trustworthy and long-lasting as compared to digital in the eyes of the...